Sell products in your DMs

Put your products in the catalog

Content → Products is the catalog the AI agent quotes from and sells from.

1. Click New product (on an empty catalog, Add your first product).
2. Fill in Name, Price and Currency, and optionally a Description and an Image URL.
3. Leave Active ticked. Only active products are quoted by the agent and offered in the Inbox picker.
4. Click Add product.

   

There's no free-text buy-link field. A product you type in gets its buy link from Stripe: the workspace owner connects Stripe in Settings → Commerce, then you click Create payment link in the product's Buy link column. Changing a product's price or currency clears that link, so create a new one at the new price.

With a Shopify store you can skip the typing. In Agent → Knowledge, open Sync your Shopify catalog, enter store.myshopify.com and click Sync catalog. Your published products arrive in Products with images and buy links. This reads your store's public catalog, so drafts and live inventory aren't included, and synced products are edited in Shopify, not here. Under Connected sources you can sync by hand or set it to daily or weekly. The sync doesn't count toward Free's one knowledge source.

An owner or admin can connect the store itself instead, in Settings → Channels. It isn't a channel, so it doesn't use Free's one channel slot.

1. On the Shopify row, type your permanent your-store.myshopify.com address, not your custom domain, and click Connect Shopify.

   

2. Approve the app on Shopify's permission screen. HyperDM requests read-only access to products, inventory and orders, and what arrives depends on what Shopify grants.
3. Back in Settings, the row shows your store with Sync now.

   

Shopify then sends product changes as they happen, with a daily re-sync as a safety net, and products that are drafts or aren't published to your Online Store stay out. Synced products are still edited in Shopify, and customers still check out there.

Answer PRICE with a checkout link

The simplest sale is a DM keyword:

1. In Automations, click New automation and choose Someone DMs a keyword.
2. Type PRICE, PRICES, COST and keep contains the keyword. Add + Exclude words like wholesale if those questions need you.

   

3. Write the DM, like The Aurora Serum is $42. You can check out here:, and put the checkout link in the link field. Copy link on a product in Products gives you its Stripe payment link, or use your store's product page. Up to 3 links fit, one per size or bundle.

   

4. Optionally switch on Capture their email.

   

5. Click Publish and test it by DMing PRICE from a second Instagram account.

To sell one product from one post, use Someone comments a keyword with Listen on set to that post. The link follows once they tap or reply.

Heads up. A price typed into an automation's message doesn't update itself. When a price changes, edit the DM and swap in the new payment link.

Let the agent answer product questions

Turn the AI agent on and it answers the DMs your automations don't catch, from your catalog and your knowledge.

1. Add your shipping, returns and sizing answers in Agent → Knowledge, then review them. The catalog supplies each product's price, stock status and buy link; anything else about a product needs reviewed knowledge.

   

2. Ask it what customers ask in the AI Playground. A good answer is labelled grounded and names its source. Nothing is sent.

   

3. Check Trust & Guardrails: set Cap the discount the agent can offer, add phrases it must never use, and keep Refund requests on so those come to you.

   

4. Turn on Reply to DMs automatically in Agent → Overview.

   

Set your current price and approved links, then test the answers. On Starter and up, Let the agent send product cards on its own in Trust & Guardrails lets it send the real product card, with its image, price and buy link, from your active products.

What HyperDM doesn't do

• HyperDM doesn't offer abandoned-cart recovery.
• It doesn't take payment. The buy link does, through Stripe or your own store.
• It doesn't read live stock. The agent answers from its synced copy of your catalog, so hide or untick Active on anything you can't sell.
• It doesn't reach out to strangers. Every DM answers something the person did, like a comment or a message, and Instagram's 24-hour window limits when HyperDM can write to someone after their last message.

Paid orders show in Analytics on Growth and up, once Stripe's revenue webhook is set up in Settings → Commerce. For more on the agent, see the AI agent.