The DM automation glossary.

Comment-to-DM

An automation that sends someone a direct message after they comment a chosen keyword on a post, reel, or live — moving a public comment into a private conversation.

Flow builder

A visual, node-and-branch editor for scripting chatbot conversations in advance — the dominant interface in older DM-automation tools like ManyChat.

Per-contact pricing

A billing model that charges by the number of contacts stored — every person who has ever messaged you — so your bill grows with audience size rather than usage.