Glossary

The DM automation glossary.

The vocabulary of automating DMs on Instagram, WhatsApp and TikTok — defined in plain English, without the jargon or the sales pitch.

Comment-to-DM

An automation that sends someone a direct message after they comment a chosen keyword on a post, reel or live — moving a public comment into a private one.

Definition

Flow builder

A visual node-and-branch editor for scripting DM conversations in advance — the core interface of many DM-automation tools, including ManyChat and HyperDM.

Definition

Per-contact pricing

Per-contact pricing charges for contacts counted under a provider's plan. Some plans count stored contacts; others count contacts active during the billing period.

Definition

Where the words earn their keep

The vocabulary, used in anger.

The same terms in practice — what per-contact billing costs, when a flow beats an agent, and how a comment becomes an order.

All posts
Guides7 min read

Turning Comments Into Customers: A Comment-to-DM Playbook

Comments are free intent hiding in plain sight. A practical comment-to-DM playbook for DTC brands: what to trigger on, what to send, and how to close.

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Product7 min read

AI Agent vs Flow Builder: You Shouldn't Have to Choose

A flow builder makes you anticipate every question first. An AI agent just answers. The fix isn't burning the canvas — it's an AI Step inside it.

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Pricing10 min read

ManyChat Pricing Explained: Every Tier, Overage and AI Cost (2026)

ManyChat pricing in 2026, verified on the live pricing page: five tiers, what an active contact is, the per-contact overage, and what a viral Reel costs.

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You know the words. Now run the plays.

Comment-to-DM, keyword replies and follow gates — with optional AI answers from your reviewed business information. Free on one channel, 50 conversations a month, no card.

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