
A broadcast sends one Instagram DM to the contacts who match a segment (tags, opt-in, fields) at send time and are inside the 24-hour window — the rest are skipped by default or recorded as queued, never auto-sent later — with tracked buttons; a reply goes to the opt-in agent like any DM.
One DM to the right segment
‘We just restocked your size’ goes to the contacts who match now and are inside the window, with a tracked Shop now button — and the reply goes to your agent.
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