COMMENT-TO-DM · INSTAGRAM

Every ‘link?’ comment is a buyer. Answer it in the DM.

When someone comments your keyword on a post or reel, HyperDM posts one of your public replies and opens the DM — with your link, a nudge if they don't tap, and, if you switch it on, the optional AI agent for follow-up questions. Runs on Instagram today. No flow required — there's a canvas when you want one.

ILLUSTRATIVE EXAMPLE · SAMPLE DATA

jordan.m commented “LINK” on your reel
Sent! Your link's here — plus the guide and checkout if you're ready.
COMMENT → DM · 3 TRACKED LINKS
does it run small?
True to size — in stock S–L, free shipping over $75. Want me to start your checkout?
AI AGENT · CATALOG
SAMPLE CONVERSATION — GROUNDED IN A DEMO CATALOG

Every keyword comment, answered automatically

  • AUTOMATIC

    A public reply and a DM

    When a comment contains your keyword, HyperDM replies under it and opens the DM as Meta delivers the comment — within Instagram's limits and your plan's allowance.

  • PUBLIC REPLY

    Up to three variants, picked at random

    Add up to three public-reply variants. HyperDM chooses one for each eligible comment and applies messaging and rate-limit checks.

  • LINKS

    Up to 3 tracked links per DM

    The product, the guide, the checkout. By default each tap is attributed, so you see which link got the taps — not vanity engagement.

  • CAPTURE

    The email, with logged opt-in

    Turn on the email ask and a viral reel becomes a list you own, not a moment that's gone by morning.

  • NUDGE

    One follow-up if they don't tap

    Set a delay and HyperDM sends one reminder if they haven't tapped the link — when the messaging window allows. The lead a keyword bot drops on the floor.

  • PLATFORM

    Official Instagram API

    Instagram Messaging on Meta's official Graph API, inside the messaging window, every send logged. Nothing gray-area.

  • PRICE

    50 free conversations a month

    No card to start. Priced on conversations, never followers or contacts — a viral post moves your bill by the people it actually answered.

  • CONTROL

    Take over anytime

    Take over a chat for a set time or until you resume, and HyperDM pauses its automated replies there; replying by hand pauses them too once your message sends.

Every comment is a buyer

A founder mid-laugh at a café table, phone face-down — the comments are being answered without her.
  • WHEN SOMEONE…comments LINK
  • THENpublic reply + DM with 3 links

A reel pops and the comments fill with ‘link?’, ‘price?’, ‘where's this from?’ — pure intent, sitting in public. HyperDM answers each keyword comment with one of your public replies and a DM that carries your link and a nudge — and the optional AI agent can take the follow-up questions.

Set up comment-to-DM free

EXPLORE COMMENT-TO-DM

A comment that contains the keyword (matched case-insensitively) gets one of the public reply variants under the comment and a DM with the link — the comment_keyword automation.

Comment to DM

A comment becomes a DM

Someone comments your keyword on a post or reel. HyperDM posts one of your public replies, picked at random, opens the DM with up to 3 tracked links, and asks for the email if you want it.

Set up comment-to-DM free

A comment that contains the keyword (matched case-insensitively) gets one of the public reply variants under the comment and a DM with the lead magnet's link — the comment_keyword automation, on a creator's reel.

Lead magnet

‘Comment GUIDE’, get the guide

Scope it to one post, hand out the freebie in the DM, capture the email with logged opt-in. One post, a list you own.

Set up comment-to-DM free

A flow drawn on the canvas runs a fixed path — Trigger → Message → Condition → Smart delay → AI Step — with the node types, labels and branch ports the flow editor draws.

Fixed paths

Draw it when the path must not vary

Giveaways, follower-gated links, entry collectors — build the comment-to-DM play on the canvas when it has to run the same way every time. No flow required to go live.

Set up comment-to-DM free

The DM keeps selling

A founder grinning on a night street under flash, phone in hand — the follow-up questions are being answered.
  • GROUNDEDcatalog · shipping policy
  • HANDOFFyou take over anytime

The link is table stakes. What matters is what happens after it: the answer to ‘does it run small?’, the follow-up nudge, the tracked tap. Switch on the optional AI agent and it answers follow-ups from your reviewed knowledge and catalog until you step in.

Set up comment-to-DM free

EXPLORE THE DM

The agent answers from the workspace's knowledge and catalog and the Inbox shows the receipt — `Sources retrieved · <sources>` when retrieval found chunks, `⚠ unsourced — review` when it did not.

Grounded answers

‘Does it run small?’ — answered from your catalog

The agent reads your catalog and reviewed knowledge before it replies, and the Inbox shows the receipt on every answer. If your knowledge doesn't cover a question, turn on human review and it comes to you.

Set up comment-to-DM free

A merchant can take a thread over for a fixed duration or until they resume (the agent pauses and auto-resumes on the timer), snooze it to resurface later, and the Inbox states whether the 24-hour reply window is open — a free-form reply outside it is refused, not sent.

Take over

Take any thread over, hand it back when you're done

Take over a chat for a set time or until you resume, and HyperDM pauses its automated replies there; replying by hand pauses them too once your message sends. The Inbox shows whether the 24-hour window is still open.

Set up comment-to-DM free

Live in 1-2-3

Point HyperDM at a post, pick the keyword, and it runs the whole play — publicly and in the DM — on the official Instagram API.

  1. Step 1: Pick the post and the keyword

    Choose the post or reel, set the word — LINK, GUIDE, PRICE — and write the DM with up to 3 tracked links: the product, the guide, the checkout.

  2. Step 2: Write the public replies

    Add up to three variants. HyperDM picks one at random for each eligible comment, so a busy post isn't one identical line — though a variant can repeat.

  3. Step 3: Go live, nudge, capture

    Turn on the email ask and the one-message nudge, and every ‘link?’ comment gets the DM while the reel is still climbing — with the taps attributed back to the post.

Comment-to-DM, answered.

Answered everything?

Set up comment-to-DM free

No card · Cancel anytime

Be in the DMs when it blows up.

Set up comment-to-DM free

NO CARD · TEST BEFORE YOU GO LIVE · CANCEL ANYTIME