SEQUENCES · INSTAGRAM DM

Set the follow-up once. It sends itself.

A sequence is a timed series of DMs a contact enters once. You write the steps and set the spacing; HyperDM sends them in order — personalized, on Instagram, inside the rules. Welcome drips, launch reminders, re-engagement — step 1 goes out when a contact enters.

ILLUSTRATIVE EXAMPLE · SAMPLE DATA

Welcome in! Here's the guide you grabbed — and the bestseller everyone asks about 👋
STEP 1 · SENT ON ENTRY
Quick one — your first-order code WELCOME10 is live for 24h.
STEP 2 · +1H
Last nudge, promise: the olive wide-leg you looked at is down to a few M's.
STEP 3 · +4H · WITHIN WINDOW
SAMPLE SEQUENCE — GROUNDED IN A DEMO CATALOG

Set the follow-up once. It sends itself.

  • STEPS

    A straight list, never a branch

    Each step has one job: what to say, and how long to wait before saying it. Step 1 waits its delay from entry (zero sends right away); every later step waits its delay after the previous send.

  • SPACING

    Minutes, hours or days

    Set each step's own delay, and a send window so steps only go out during the hours and days you choose — in UTC on Instagram, which doesn't share a contact's timezone.

  • PERSONAL

    Merged per contact at send

    {{first_name}} and your own custom fields, filled in for each person the moment the step goes.

  • ONCE

    Once per contact, per sequence

    Subscribing someone again while they're active, finished or unsubscribed does nothing, so a repeat commenter isn't double-dripped by that sequence.

  • THE WINDOW

    Inside Instagram's rules, out loud

    Steps send only while the 24-hour window is open, and each reply from the contact reopens it. A step that falls outside is skipped, never faked; one held by a rate limit waits for the next slot.

  • LIVE REPLIES

    Reply to any step, the agent takes over

    Answer a step and your opt-in agent picks up the thread from your catalog, then hands back.

  • SAFE TO EDIT

    Change it while people are in it

    Edit the copy and the next step sends the new version. Pause a step and the ladder closes the gap. Delete it and everyone still receiving it stops.

  • PLAN

    On Growth and up

    Broadcasts, sequences and AI comment replies are on Growth and up; your first 50 conversations a month are free either way, and never a per-follower bill.

Write the steps. Set the spacing. Go live.

A creator at a juice-bar counter, phone face-down — the welcome drip running without her.
  • STEP 1on entry — the welcome
  • THEN+1h the code · +4h the nudge

Follow-up shouldn't depend on you remembering at 11pm and again in three days. A sequence is a timed series of DMs a contact enters once: you write the steps and the delays in one place, and HyperDM sends them in order — personalised, on Instagram, inside the rules.

Build your first sequence

EXPLORE SEQUENCES

A sequence is a straight list of fixed messages a contact enters once: step 1 on entry, every later step after the delay the merchant set, each sent only inside Instagram's 24-hour window — a step that falls outside is skipped, never faked.

Sequences

Three steps, spaced, inside the window

The welcome on entry, the code an hour later, the last nudge four hours after that — each the copy you wrote, each sent only inside Instagram's 24-hour window.

Build your first sequence

The agent answers from the workspace's knowledge and catalog and the Inbox shows the receipt — `Sources retrieved · <sources>` when retrieval found chunks, `⚠ unsourced — review` when it did not.

Live replies

Reply to any step and the agent takes it from there

Answer step 2 with a sizing question and the opt-in agent replies from your catalog with the receipt in the Inbox, then hands the ladder back.

Build your first sequence

It plays by Instagram's rules. Out loud.

An operator in a barber-shop doorway, arms folded — the drip inside the window, every step logged.
  • ENTERSonce per sequence
  • OUTSIDE THE WINDOWskipped, never faked

Instagram opens a 24-hour messaging window every time a contact writes to you, and every tool lives inside it. HyperDM sends your steps only while that window is open, and each reply from the contact reopens it. When a step falls outside, it won't fake a delivery it can't make — the sequence just moves on. No ghost sends.

Build your first sequence

EXPLORE WHAT COMES NEXT

A rule is one sentence — when this happens to a contact, do these actions in order — and it fires at most once per contact by default, collapses a burst of updates with a 30-second throttle, and never triggers another rule.

Rules

A tag lands, the sequence starts

‘When a contact is tagged vip, subscribe them to the VIP sequence’ — a rule enrols people the moment the event happens, once per contact.

Build your first sequence

A merchant can take a thread over for a fixed duration or until they resume (the agent pauses and auto-resumes on the timer), snooze it to resurface later, and the Inbox states whether the 24-hour reply window is open — a free-form reply outside it is refused, not sent.

Take over

Take a thread over mid-drip

Take over a chat for a set time or until you resume, and HyperDM pauses its automated replies there; replying by hand pauses them too once your message sends. The Inbox shows whether the 24-hour window is still open.

Build your first sequence

Live in 1-2-3

Write the steps, set the spacing, enrol people with a rule or a flow — and each new lead gets your follow-up in order, inside the window.

  1. Step 1: Write the steps

    A welcome, a code, a nudge — each with its own delay: send N minutes, hours or days after they subscribe, then ‘wait’ between the rest.

  2. Step 2: Set the send window

    Only send during the hours and days you choose — in UTC on Instagram. A step due outside those hours waits for them to open, so a ‘wait 12 hours’ step never lands at 3am UTC.

  3. Step 3: Enrol them with a rule or flow

    A rule's or a flow's Subscribe to sequence action — or you, from the contact's drawer — puts them on step 1. They move down on your schedule, once per sequence.

Sequences, answered.

Answered everything?

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