Pricing

Start free. Pay for conversations handled.

50 conversations a month free on Instagram. No card required. Choose a plan for your expected usage; annual totals are shown below.

MonthlyAnnual · up to 2 months free

Free

For your first Instagram campaigns

$0/mo

free forever

  • 50 conversations / mo
  • AI agent on every conversation
  • 1 DM channel at a time — Instagram (WhatsApp & TikTok coming soon)
  • Connect your Shopify catalog to ground answers
  • Compliance gate + audit log — on every plan
  • Analytics — key metrics vs last period, automation results & a 7-day activity log
  • Instagram menu: 3 items (20 on paid)
  • 1 knowledge source of your own (unlimited on paid)
  • 5 flows, and the full visual builder
  • "Powered by HyperDM" badge on replies
Start free

Starter

Small DTC stores

$16/mo

$192 billed yearly · save $36

  • 500 conversations / mo
  • 100 AI-assisted conversations / mo
  • Every DM channel at once — Instagram now, WhatsApp & TikTok coming soon
  • No "Powered by HyperDM" badge
  • Unlimited flows
  • Rules engine — tag, field and date triggers
  • Voice, video & document sends
  • Product cards in-thread — the agent sends the buy link itself
  • Unlimited knowledge sources
  • Trends — DMs, clicks & inbound by day and by hour
  • 30-day activity log
Choose Starter
For growing campaigns

Growth

Growing stores

$41/mo

$492 billed yearly · save $96

  • 2,000 conversations / mo
  • Everything in Starter
  • 4× Starter's conversation volume
  • 500 AI-assisted conversations / mo
  • Broadcasts & sequences — message your list, not just answer it
  • Saved segments
  • AI comment replies under your posts
  • Revenue attribution + order tracking
  • Full analytics — reply speed, contact sources, busiest hours & retention
  • 90-day activity log with CSV export, and folder totals
  • Content performance — comments, keyword comments & trigger rate per post
  • AI step & A/B splits inside flows
  • 2 team seats

14-day free trial · card required

Choose Growth
Best at scale

Pro

Scaling brands

$83/mo

$996 billed yearly · save $192

  • 6,000 conversations / mo
  • Everything in Growth
  • 3× Growth's conversation volume
  • 1,500 AI-assisted conversations / mo
  • 10 team seats
  • Roles & permissions — choose what each teammate can do
  • Geo analytics — see where your link taps come from
  • 12 months of analytics history + a custom date range
  • Audience insights — top commenters & superfans
  • Priority support
Choose Pro

Start free — no credit card. Cancel anytime; you keep access to the end of the period.

Free includes 50 conversations per calendar month and stops new automated conversations at that allowance. Existing active conversations remain subject to their usual sending rules. On paid plans, overage protection ON stops new conversations at the included allowance. Turning it OFF allows eligible paid overage at US$0.05 per additional conversation, subject to payment, usage, AI and messaging limits.

When WhatsApp lands you'll connect direct to Meta's Cloud API — Meta bills its template fees to your own WhatsApp Business Account, HyperDM adds nothing on top, and there's no per-number reseller fee.

What counts as a conversation
HyperDM delivers an automated reply to one customer in one campaign — an automation, a flow, or your AI agent — even if they never reply1 conversation · per campaign
Further replies while that conversation stays active, however many messages it takesIncluded
The next delivered automated reply after more than 5 quiet days, in a new calendar month (UTC), or for another campaign — another campaign never closes the firstCan count again
Your reach, your followers, your contact list — never per messageNever billed

A conversation starts when HyperDM delivers an automated reply to one customer in one campaign. Further replies in that active conversation do not open another conversation. A new campaign, a new calendar month in UTC, or more than 5 days since the last delivered automated reply can make the next delivered automated reply a new billable opening. A scheduled continuation does not open a second conversation in that campaign that month solely because its own delay exceeded 5 days. Monthly allowances reset by calendar month in UTC. The 24-hour messaging window determines when a reply is permitted; it is separate from billing. AI allowances and other sending limits still apply. Each customer × campaign has its own activity window within the UTC month. Running another campaign does not close the original campaign's active conversation.

You're billed on conversations answered, never on reach, followers or the contact list. Comparing with contact-based pricing? Here's the switching playbook →

Estimate a month on HyperDM

Enter the conversations you expect in a month. The estimate uses the same prices and limits as the plans above and shows the lowest-cost plan that fits. It's an estimate, not a quote.

New conversations a month

One customer in one campaign, counted when HyperDM delivers an automated reply — even if they never reply. Slide to a common volume or type an exact number (0–100,000). See how conversations are counted.

Of these, answered by your AI agent

AI-assisted conversations are part of the total above, never extra. Included a month: Free 50, Starter 100, Growth 500, Pro 1,500.

Overage protection

Paid overage protection stops new conversations at your included allowance. Turning it off allows eligible paid overage, subject to payment and usage limits. Free is always capped at its monthly allowance; this setting doesn't change that.

Starter: US$16 a month equivalent

Lowest-cost fit · billed annually

Starter

US$16 a month equivalent

Subscription
US$16 a month, charged as US$192 up front for 12 months
Included
500 conversations a month, including up to 100 AI-assisted
Overage
None at this volume
Billed monthly instead
US$19 a month
Choose Starter

Uses the Annual billing toggle above.

Every plan at this usage
PlanFitsBilled monthlyBilled annually (per month)Notes
FreeNo——Free stops new automated conversations at 50 a month.
StarterYesUS$19US$16—
GrowthYesUS$49US$41—
ProYesUS$99US$83—
How this estimate works

The estimate counts conversations the way your bill does — see what counts as a conversation. For example: one customer, three replies inside one active campaign is 1 conversation. The same customer in a second campaign is a second conversation, and the first stays active. The same campaign after more than 5 quiet days counts again on the next delivered automated reply.

An AI-assisted conversation is a conversation the AI agent opens or answers directly. It is a subset of your plan's conversations, never an extra one. A keyword automation's or a flow's conversation is not AI-assisted, even when that flow contains an AI step. On a paid plan, without AI credits, this AI-assisted conversation allowance resets on the 1st (UTC) and new AI-assisted conversations past it pause; keyword automations, flows and your Inbox keep working. AI credits extend only this allowance; a separate monthly AI safety limit and other account limits can still pause replies.

On Growth billed monthly, 600 new AI-assisted conversation openings with no other conversation usage fit the 2,000 total allowance but exceed the 500 included AI allowance by 100. If you have no existing AI credits and choose to buy one 100-unit pack, that is US$49 for the monthly subscription plus a separate US$10 purchase: US$59 before applicable taxes. AI packs are prepaid purchases, not automatic AI overage charges. Existing AI credits change this example.

Paid overage is normally billed with your next invoice; a large run can be invoiced mid-cycle. If unpaid overage reaches HyperDM's credit limit (US$50 on Starter for an established account, lower in an account's first 90 days) or a payment fails, new conversations pause until it's resolved.

Prices are in US dollars, before any applicable taxes. The estimate excludes a messaging platform's own fees billed to you directly and any other tool's charges. Checkout and your invoice are authoritative.

This estimate is for one workspace that pays for its own plan. Agency plans for several client workspaces are in early access — see Agency on this page.

It doesn't forecast sales. No plan or setting guarantees that every reply is sent: payment, AI safety, platform and messaging-window limits still apply.

Founding cohort

Founding cohort is open

Founding prices are locked for 12 months from your first invoice. Receipts and case studies are coming; for now, judge us on your own DMs, free.

For agencies & multi-brand operators

Agency — 10 client workspaces, one bill

Every client brand gets its own workspace — its own Instagram, contacts, automations and agent voice — and they all share one 12,000-conversation allowance, with 3,000 AI-assisted conversations a month pooled the same way. A quiet client subsidises the one that goes viral, which is impossible when every account is its own subscription.

10 Instagram accounts on one subscription. Elsewhere that is 10 subscriptions, 10 logins, and no shared allowance.

Priced per agency

Talk to us for pricing.

Talk to us about Agency

We're onboarding agencies in batches — tell us how many clients you run.

FAQ

Pricing questions

A conversation starts when HyperDM delivers an automated reply to one customer in one campaign — an automation, a flow, or your AI agent — even if they never reply. Further replies in that active conversation don't open another one. A new campaign, a new calendar month (UTC), or more than 5 quiet days since the last delivered automated reply can make the next delivered automated reply a new conversation. Running another campaign doesn't close the first one's active conversation, and a scheduled step's own delay doesn't open a second conversation in a campaign already counted that month. Never billed per message, never per contact.
You're billed on conversations handled, not audience size. On a paid plan, each conversation past your included allowance is a flat $0.05, unless you turn on overage protection, which stops new conversations at the included allowance instead. Settings → Billing & usage shows this month's count, and an email warning goes out at 80% of the included conversations to whoever receives Allowance notifications. No overage tiers, no per-follower pricing.
WhatsApp is coming soon. When it lands you'll connect direct to Meta's WhatsApp Cloud API — we're not reselling access through a Business Solution Provider, so there's no per-number reseller fee. Replies inside the 24-hour service window are free to send under Meta's pricing; templates sent outside it carry Meta's own rate, which Meta bills directly to your own WhatsApp Business Account. HyperDM doesn't bill you for them and adds nothing on top.
No — one allowance, shared. Your plan's included conversations cover every channel you connect, counted the same way on each: one customer in one campaign, however many messages it takes. Connecting a second channel doesn't double your allowance, and it doesn't cost extra either. The only thing a channel can add is a platform's own messaging fee, which that platform bills to your own account directly — it never appears on your HyperDM bill.
An AI-assisted conversation is a conversation the AI agent opens or answers directly. It is a subset of your plan's conversations, never an extra one. A keyword automation's or a flow's conversation is not AI-assisted, even when that flow contains an AI step. Each plan includes a set number per calendar month (UTC): Free 50, Starter 100, Growth 500, Pro 1,500 and Agency 3,000, pooled across an agency's client workspaces (Agency is in early access). Free's 50 matches its 50 conversations, so on Free the AI agent can answer every conversation the plan includes.
On a paid plan, when this month's AI-assisted conversations are used up, this conversation-count allowance resets on the 1st of the next month (UTC). Keyword automations, flows and your Inbox keep working, and a conversation the agent already has open carries on, subject to its existing guards. There's no separate AI overage charge — count exhaustion pauses new AI-assisted conversations instead, and an AI-assisted conversation past your plan's included conversations is billed like any other. On Starter or Growth, upgrading raises the number as soon as the new plan is active; other account limits may still pause replies. On a paid plan you pay for yourself, you can also buy AI credits from Settings → Billing & usage — 100 AI-assisted conversations for $10, spent only once your plan's own are used up — and they don't expire; these units extend only this count allowance and do not lift an independent monthly AI safety pause or total conversation stop. On Free they are your conversations, so at 50 replies to new conversations stop — automations and flows included — until the 1st; an upgrade extends that count allowance, while other account limits may still pause replies.
Anytime. You keep access to the end of the period you've paid for, and we don't hold your data hostage.
No card, ever, on Free. You get 50 conversations a month on one DM channel at a time. New automated conversations stop when you reach the Free allowance and resume when it resets on the 1st (UTC), or when you upgrade to a paid plan. Start now and judge us on your own DMs.
On Growth, yes: 14 days free, card required — one trial per workspace, started from a workspace with no subscription. Starter and Pro have no trial, and Free needs no card at all. Cancel before the trial ends and the Growth price is never charged: open Settings → Billing & usage and click Cancel subscription — or Manage subscription if you don't see it. Keep it, and Growth is first charged the day the trial ends, then monthly (or yearly) from that date.

Start with 50 free conversations.

Start free — 50 conversationsNO CARD · 50 FREE CONVERSATIONS A MONTH · CANCEL ANYTIME