Worked examples

See it set up before you sign up.

Three worked examples with demo data: the setup, a test conversation and the edge cases to check. Customer results appear here only after a store or creator approves them.

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ILLUSTRATIVE EXAMPLE · SAMPLE DATA

so who's actually using this?
We publish customer results here only after a store or creator approves them. Until then, these are worked examples with demo data.
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WORKED EXAMPLES · DEMO DATA · NO CUSTOMER RESULTS YET

Three worked examples

Each uses demo data and controls HyperDM ships today on Instagram. Your posts, wording and results will differ.

Worked example — demo data

Creator: send a guide when someone comments GUIDE

For creators and coaches with a free guide, checklist or lead magnet.

Set it up

  1. In Automations, choose Comment → DM and the trigger “Someone comments a keyword”.
  2. Enter GUIDE and keep “contains the keyword”, so “guide please!” matches too. Case is ignored. You can add up to 5 keywords.
  3. Under “Listen on”, pick the reel that announces the guide.
  4. Write a public reply such as “Sent you a DM 💌”. Add up to 3 versions; HyperDM picks one at random each time.
  5. Write the DM, add your guide link (up to 3 links) and keep “When to send the link” on “After they reply”. The link goes out once they reply, which opens Instagram’s DM window.
  6. Check the DM tab of the preview — it sends nothing — then click Publish.

Test conversation (demo data)

From a second Instagram account, comment “guide please!” on that reel.

  1. Comment on your reel

    guide please!

  2. Public reply under the comment

    Sent you a DM 💌

  3. HyperDM (automated)

    Hey Sam — here’s the free style guide. Reply and I'll send it right over 👇

    Quick-reply button: Send it 👉

  4. Demo customer

    Send it 👉

  5. HyperDM (automated)

    https://hyperdm.app/l/XXXXXXXX?c=…

    Sent after their reply, as a tracked link

Edge cases to check

  • A comment from your own connected account is never answered — always test from a second account.
  • If they never reply, the link is not sent. Their reply or tap is what releases it.
  • Only comments made after the automation is live are answered.
  • A link with a variable in it, such as {{first_name}}, goes out as written and is not counted.
Read the full comment-to-DM guide →

Worked example — demo data

A fixed keyword reply with a tracked offer link

For anyone who sends the same offer, price list or booking link on request.

Set it up

  1. In Automations, choose New automation and the trigger “Someone DMs a keyword”.
  2. Enter PRICE and keep “contains the keyword”. Click “+ Exclude words” and add shipping — an excluded word always wins, so a question about shipping is skipped. Up to 5 exclusions.
  3. Write the DM — “Here’s this week’s offer:” — and add the offer link. HyperDM sends it as a tracked link so taps are counted.
  4. Click Publish.

Test conversation (demo data)

From a second account, DM “what’s the price?”, then DM “what’s the price of shipping?”.

  1. Demo customer

    what’s the price?

  2. HyperDM (automated)

    Here’s this week’s offer: https://hyperdm.app/l/XXXXXXXX?c=…

  3. Demo customer

    what’s the price of shipping?

  4. What happened

    No automated reply — “shipping” is an excluded word. The DM waits in your Inbox.

Edge cases to check

  • Switch to “is exactly the keyword” and only a DM that is just PRICE (punctuation aside) fires.
  • A DM no automation catches waits in your Inbox — or, if you turned on AI replies, the AI assistant answers it.
  • When two live automations share a keyword, the first match in your Automations priority order answers.
  • Taps on the tracked link are counted in the automation’s results. Counting is best effort, and a tap is not proof of a sale.
Read the keyword triggers guide →

Worked example — demo data

Store: answer a product question, hand the rest to a person

For stores that want AI answers from reviewed information, with a person for anything it can’t confirm.

Set it up

  1. In Agent → Knowledge, add your shipping and returns policy and sync your catalog. Imported passages wait for your review before the assistant uses them.
  2. In Agent → Trust & Guardrails, turn on “Hand off when stuck” and leave “Refund requests” on.
  3. In Agent → Preview, ask the questions customers send. Nothing is sent from Preview.
  4. Activate the revision you tested on Agent → Overview, then turn on “Reply to DMs automatically”.

Test conversation (demo data)

From a second account, DM a question your reviewed policy answers, then one it doesn’t.

  1. Demo customer

    what’s your return window?

  2. HyperDM (automated)

    Returns are accepted within 30 days of delivery.

    Sample AI answer from a demo returns policy — real wording varies

  3. Demo customer

    can you ship to Canada by Friday?

  4. HyperDM (automated)

    I've flagged this conversation for the team to review. I can't confirm the answer yet.

    “Hand off when stuck” is on

  5. In your Inbox

    A review request is created and AI is paused for this conversation.

Edge cases to check

  • With “Hand off when stuck” off, it replies “I can't confirm that from the information available. Please ask the team for help with this question.” and no review request is created.
  • A clear refund request is not answered by the AI: the conversation is paused and flagged in your Inbox.
  • A reply that breaks one of your rules, such as a forbidden claim, is held, not sent, and the conversation is paused in your Inbox.
  • Hand-off emails depend on your notification settings; the Inbox task is created first.
  • Each AI-assisted conversation counts toward your plan’s monthly AI-assisted conversations.
Read the AI sales agent guide →
What founding brands and creators get
Founding prices are locked for 12 months from your first invoice.
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Where customer results will appear →
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The receipts land here.

When a store or creator approves it, their own numbers appear here, with the metric, the period and where the number came from. HyperDM is in early access, so these slots are empty on purpose: nothing here is a customer result until one exists. Earned, not borrowed.

Receipt slot · 01Reserved for the first approved result
Receipt slot · 02Appears only with the customer’s consent
Receipt slot · 03Could be yours

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