Flow builder

A visual, node-and-branch editor for scripting chatbot conversations in advance — the dominant interface in older DM-automation tools like ManyChat.

A flow builder lets you draw a conversation as a flowchart: a trigger, then message blocks, buttons, and conditional branches you wire together by hand. Every path a customer can take has to be anticipated and built.

The trade-off is control versus effort: a drawn path is predictable and legible — genuinely what you want for a giveaway or a launch — but it can't answer anything you didn't script, and it grows into node-sprawl as products and promos pile up. The newer approach doesn't replace the canvas; it stops you having to start there. You brief an agent in plain language for the conversational majority, keep a flow for the paths that must not vary, and drop an AI Step into that flow to hand one turn back to the agent.