Section 3: Gates, captures and follow-ups
Link tracking: see who tapped
HyperDM turns the links it adds for you into short hyperdm.app/l/ links that count each tap and who made it. You don't switch anything on. The useful part is knowing which links are tracked, where to read the taps, and what the numbers can and can't tell you.
Screenshots show the real HyperDM app with a demo workspace. Names and numbers are examples.
Which links are tracked
By default, HyperDM tracks the links it adds for you. Everything else goes out exactly as written, and its taps aren't counted.
| Tracked | Sent as written, not counted |
|---|---|
| The links you add under an automation's DM, up to 3, one per line | A link typed into the message text itself |
| Link buttons in flows and broadcasts | An automation link with a variable in it, such as {{first_name}} |
| Product buy links, from a flow's Send product action or the Inbox product picker | Links typed into sequence steps, Inbox replies and public replies under comments |
| Buy links the AI agent quotes in its replies | Main menu links, the text of a Nudge if they don't tap message, and a buy link quoted by a flow's AI Step |
So put links in the link fields or on a button, never inside the message text.
Where the taps show up
- Automations. Under each row's name is its trigger, when it last fired, and its funnel: clicked, with clicks per run when the DM carries a link, then emails when it captures them. The Sort menu adds Most clicks per run, Most leads and Most triggered to the default Priority view. Those sorts only change the view, never the order automations run in.
- Results. Every automation has a Results page, in its row's ⋯ menu and in the builder's top bar. Pick 7d, 30d, 90d or All time. Link taps counts taps on this automation's tracked links, and Who it reached lists each Tapped a link event with who and when. Filter it to see exactly who tapped.
Results with Link taps, and Who it reached with its Tapped a link filter - Broadcasts. A sent broadcast shows sent → skipped → clicked when it carried a tracked link or buttons. Broadcasts are on Growth and up.
Read the numbers honestly
- A tap is an event, and repeat taps count every time. Clicks per run can go above 1, and it isn't a conversion rate of different people.
- Taps arrive late. A tap this week can come from a DM sent last week, so the rates divide one kind of event by another in the same range rather than following each person through a funnel.
- Leave your own test taps out when you compare two automations.
- A zero usually has a plain cause: no link in the link fields, a link typed into the message, a variable in the link, or a link that was already a
hyperdm.app/l/link made somewhere else, whose taps count where it was made. The Results card says which.
Nudge people who didn't tap
On a comment automation, step 3 Follow-up has Nudge if they don't tap: one more DM, sent later only to people who never opened the link.
- Switch it on and write the nudge.
- Set Wait N hours, from 1 to 168.
- Check the DM above has a link in its link fields that isn't already a
hyperdm.app/l/link. Paste the page's own address, because the nudge can only watch a link this automation made.
Nudge if they don't tap switched on with its message and a 12 hour wait
It is one nudge, never a series, and it isn't offered on other triggers. Its own text goes out as written, so a link inside it isn't counted.
Instagram's rule. The nudge is an ordinary DM, so the 24-hour window applies. If more than 24 hours have passed since the person's last message when the nudge comes due, it isn't sent. With After they reply, their reply opens that window, so a wait under 24 hours is the one that can land.
FAQ
Do I have to switch link tracking on?
No. The links HyperDM adds for you are tracked by default. A link typed into the message text isn't, so put links in the link fields or on a button.
Is clicks per run my conversion rate?
No. Repeat taps count every time, so it can be above 1. It tells you how often the link gets tapped, not how many different people bought or signed up.
Can I see which person tapped my link?
Yes. The automation's Results page lists each Tapped a link event under Who it reached, with who and when.
Will the nudge go to people who already tapped?
No. It goes once, and only to people who never opened the link. It also needs Instagram's 24-hour window to still be open when it comes due.
Why does my automation show zero clicks?
The DM has no link in its link fields, the link was typed into the message text, it has a variable in it, or people are reading without tapping. The Results card names the reason when it can.