Growth tools
The Growth tools shortcuts to comment-to-DM and keyword triggers, what each one opens in the builder, and what is not built yet.
Sidebar: Automate → Growth tools. Shortcuts into the things that turn comments and links into DMs. Everything here is a form, not a canvas.
Needs the manage_automations capability — owner, admin and agent.
What's on the page
Four cards. Two work today, two say honestly that they don't.
| Tool | What it does | Status |
|---|---|---|
| Comment-to-DM | Reply to a keyword in comments with a DM + link. | Available |
| Keyword triggers | Start a flow when a DM contains a keyword. | Available |
| Link in bio | A hosted link page that routes to DMs. | Not available yet |
| QR code | Scan-to-DM for packaging and in-store. | Not available yet |
The two unbuilt cards carry a Not available yet badge and no button. They are shown rather than hidden so you can see what is planned — there are no dead buttons on this page.
Use Comment-to-DM
- Click Configure → on the Comment-to-DM card.
- You land in the automation builder with the comment trigger already selected.
- Follow the builder from there.
Use Keyword triggers
- Click Configure → on the Keyword triggers card.
- You land in the automation builder with the DM-keyword trigger already selected.
Common questions
Is this a different feature from Automations? No. Growth tools is a shortcut surface — both live cards deep-link into the same builder with the right trigger pre-selected. Anything you create here appears in Automations.
When are Link in bio and QR code coming? There is no date. They are listed because they are planned, and marked unavailable because they are not built.
I want a QR code that opens my DMs today. The flow builder has a Ref link / QR trigger on Instagram, but it is flag-gated and only appears where the deployment can route it. If you don't see it in the trigger picker, it isn't available to your workspace.
More in Instagram automations
- Set up comment-to-DMReply to a keyword in your comments with a public reply and a DM that carries the link, step by step in the builder, then test it from a second account.Read
- Set up keyword triggersAnswer a DM that contains a keyword with the right reply and link, straight from the builder, with the matching rules and the priority order explained.Read
- Set up intent recognitionSend a saved DM when a message is worded close to a description you write, instead of a keyword, and test it from a second account before you rely on it.Read
Try HyperDM for free
50 free conversations a month, no card. Connect Instagram and follow the guide you just read.