The shopkeeper who knows every scent, in your DMs.
Every home and lifestyle brand fields the same DMs: “what does it smell like — sweet or woody?”, “how big is it — will it fit the shelf?”, and “is this a good gift, and can you wrap it?”. HyperDM answers all three from your synced catalog and product copy — true to your scent notes and dimensions, with stock as of your last sync — then sends the checkout link before they scroll on. No flow required.
ILLUSTRATIVE EXAMPLE · SAMPLE DATA
You can't smell a candle through the screen. So they ask.
Home and lifestyle is a sensory purchase made on a flat photo. Shoppers can't smell the candle, feel the ceramic, or judge whether the vase is the right size for the shelf — so they ask, in the DMs, before they buy. Answer with a real description and the sale is yours. Leave it an hour and they've scrolled on to the next brand's feed.
“What does it actually smell like?”
HyperDM answers from your real scent notes and product copy — top, heart and base, how strong the throw is, how long it burns — so a shopper gets a description they can trust instead of “check the listing”. It'll even steer them by room or mood: fresh and light for a bathroom, warm and woody for the living room. The right scent, described honestly, is what turns a scroll into a sale.
“How big is it — will it fit?”
It pulls the real dimensions, weight and materials from your catalog and answers straight — “the vase is 22cm tall, stoneware, holds a full bouquet” — so a decor shopper can picture it on their shelf before they buy. No guessed measurements, and no returns because it turned up half the size they imagined.
“Is it back in stock — or is this the last one?”
Small-batch sells out, and HyperDM answers from your synced stock status — in stock or sold out as of your last sync. If it's gone, it captures a back-in-stock opt-in with logged consent, so a sold-out drop becomes a waitlist you can sell to instead of a lost sale.
“Is this a good gift — and can you wrap it?”
A large share of home and candle orders are gifts. HyperDM recommends something within their budget from your catalog, confirms your real gift-wrap and gift-note options, and gives a straight delivery-by-date from your actual shipping windows — then sends the link while the occasion is still on the calendar.
“Does it come as a set?”
HyperDM recommends the pieces that go together from your catalog — the matching tray, the refill, the second mug — and sends the product links in the same conversation when they ask. Home and decor are considered buys; the shopper gets the whole set in one place instead of hunting through your feed.
It only describes what you actually made.
A generic bot will happily invent a scent, round a dimension, or promise a candle that's sold out. HyperDM answers from your sources instead — it reads your synced catalog, product copy and policies on every reply, so the scent notes, the measurements and the materials come from your store, in your store's voice, and stock is as of your last sync. Test the tricky questions before you turn it on.
ILLUSTRATIVE EXAMPLE · SAMPLE DATA
Home discovery lives on Instagram. Start there.
Home and lifestyle is a visual buy — a styled shelf or a candle-pour reel stops the scroll, and the comments fill with “scent?”, “where's the vase from?” and “LINK”. That intent is white-hot for about an hour. Comment-to-DM replies to those keyword comments as they arrive and turns each into a described, catalog-checked conversation, within Instagram's rate limits and your plan's allowance.
HyperDM for Instagram
A styled reel drives “what's the scent?” and “where's that from?” comments — comment-to-DM turns each into a described, catalog-checked conversation the moment intent peaks.
See HyperDM for InstagramOne brain, every surface.
Already on Shopify? HyperDM syncs your catalog for reference in Instagram replies. On-site store chat is coming soon.
The honest FAQ.
Put your best shopkeeper in your DMs.
Set it up and test it before your next drop. First 50 conversations a month, free.