Your fitting-room expert, living in your DMs.

Yes — that's its sharpest use for fashion. HyperDM reads your size guide and per-product fit notes, so instead of a generic “check our size chart” it gives a real recommendation: “these run true to size, take your usual” or “the fit is snug, size up”. Accurate fit advice in the DM is the single biggest lever you have on both conversion and returns.

It checks your live inventory by variant and answers honestly — which sizes are available now and when the rest restock. If the size they want is out, it captures a back-in-stock opt-in with logged consent and syncs it to your ESP, so you recover the sale when the size lands instead of losing it to a competitor.

No. HyperDM is grounded in your live catalog, so it only ever recommends a size and color you actually have. If the 28 is gone but the 27 and 29 are in, it'll say exactly that — and never invent stock, a price or a delivery date.

It helps. A large share of apparel returns are “wrong size” — the customer guessed because no one was there to advise them. HyperDM advising the right size up front, from your real size guide, means fewer wrong-size orders going out and fewer coming back. It won't fix a bad product, but it removes the guesswork that drives avoidable returns.

Yes. It spots an abandoned cart, sends a timely nudge with the specific item and size they left behind, and drops a ready-to-pay checkout link right in the DM. Apparel carts go cold fast, and recovering them in the conversation where the customer already replied converts far better than a delayed email.

Instagram, almost always. Fashion discovery lives on the feed, and comment-to-DM lets you turn every “LINK” or “does this come in a 12?” comment on a reel into a sized conversation, answered from your live catalog, while the post is still hot. From there you can add WhatsApp for VIP and post-purchase, and on-site store chat if you're on Shopify.