Your fitting-room expert, living in your DMs.
Every fashion brand drowns in the same three DMs: “does it run small?”, “is it back in stock?”, and “will it arrive before the weekend?”. HyperDM answers all three from your synced catalog and size chart — true to the size guide, with stock status as of your last sync — then sends the checkout link before they cool off.
ILLUSTRATIVE EXAMPLE · SAMPLE DATA
Fashion sells on fit — and fit lives in the DMs.
Apparel has the highest pre-purchase question rate and the highest return rate in DTC, and almost every one of those questions is the same: sizing, fit, fabric, and “when will it land?”. Answer them well and you sell more and return less. Miss them by a few hours and the moment — and the sale — is gone.
“Does it run small / true to size?”
HyperDM reads your size guide and product fit notes, so it gives a real recommendation — “true to size, take your usual” or “runs snug, size up” — instead of a canned “check our size chart”. Fewer wrong sizes means fewer returns.
“Is this back in stock in my size?”
It answers from your synced stock status — in stock or sold out as of your last sync — and offers to capture a back-in-stock opt-in when it's sold out, so you can follow up instead of losing the sale to a competitor's feed.
“What's the fabric / will it shrink / is it see-through?”
HyperDM answers from your real product copy and care details — composition, stretch, opacity, wash — in your brand voice, so a blend is described as the blend you wrote. AI can make mistakes, so test the tricky ones before you turn it on. Clear answers turn a maybe into a buy.
“Will it arrive before [event]?”
It pulls your real shipping windows and cut-off times and gives a straight answer, then closes with the checkout link while the urgency is real. Delivery anxiety is the last thing standing between a fashion shopper and a purchase — HyperDM removes it.
“Can you just send me the link?”
When a shopper says yes, HyperDM sends the product's link in the same conversation — the piece and size they asked about, from your synced catalog — so nobody has to dig through your bio to buy. Checkout stays the final word on stock and price.
It answers from your size chart and your synced stock.
A generic bot will happily tell a customer the dress is true to size when your own size chart says it runs small. HyperDM answers from the chart instead — it reads your synced catalog, size guide and policy pages on every reply, so the fit advice and the price are your store's, and stock is as of your last sync.
ILLUSTRATIVE EXAMPLE · SAMPLE DATA
Fashion lives on Instagram. Start there.
Apparel discovery happens on the feed — a reel pops, the comments fill with “LINK” and “does this come in petite?”, and that intent is white-hot for about an hour. Comment-to-DM replies to those keyword comments as they arrive and turns each into a sized, grounded conversation, within Instagram's rate limits and your plan's allowance.
HyperDM for Instagram
Comment-to-DM and story replies turn a viral reel into sized, catalog-checked conversations the moment intent peaks.
See HyperDM for InstagramOne brain, every surface.
Already selling on Shopify? HyperDM syncs your catalog for Instagram replies; on-site store chat is coming soon.
The honest FAQ.
Put a fitting-room expert in your DMs.
Set it up and test it before your next drop. First 50 conversations a month, free.